Web Advertising: Website Takeover Package

Web Advertising: Website Takeover Package

ALERT: This page is under current revision.  Information and links will not all be complete.  Thank you for your patience.

Description:

The website takeover ad package is a high-value campaign package that makes an absolutely massive impression.  It includes all three of the following ad positions at majorly discounted prices.

Available Through These Brands:

ROS Wallpaper Ad

The wallpaper ad leverages traditionally unused space into a premium branding opportunity. It really ties the website takeover campaign together and makes a huge impression.  This position is available only through the website takeover package.

Requirements:

  • Acceptable Formats: JPG. Max size: 200KB
  • Instructions: Begin with a 1510 pixel wide x 1100 pixel high blank image. Create message content to be placed in two separate 155 pixel wide towers, placed on opposite edges of the blank canvas. Keep all-important text/call to action/logos above the bottom quarter of creative space and below the top 60 pixels of creative space (approximately 200-250 bottom and 60 top pixels that may not be seen on all monitors). If you wish to accommodate widescreen monitors (1700 pixel width max allowed), follow steps 1 and 2, then change your canvas width to 1700 pixels. You may place any design elements on the outsides of the towers, but please keep your important content (message, call to action, etc) within the original 155 pixel wide towers.

ROS Billboard Ad

The Billboard Ad position is run-of-site and is considered a premium position.  This is not a shared position, meaning it will not be rotated or shared by any other ads in the same month. This position can be reserved on its own or through a website takeover campaign.

Requirements:

  • Ad size: 970 x 250px
  • Ad must include 1px width black border to emphasize it is an ad
  • Click through link should be provided with ad
  • Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag. HTML5 as: 3rd party tag, DoubleClick Studio creative, DCM tag or self-contained HTML5 creative – in a single-code snippet. Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Max size: 200KB

ROS Halfpage Ad

The half page ad is a high performing ad placement in the sidebar of all pages in each of our sites.  This position has an availability of up to 4 ads running on random rotation, unless it is reserved through a website takeover campaign, in which it will be placed in its own unshared ad space.

Requirements:

  • Ad size: 300 x 600px
  • Click through link should be provided with ad
  • Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag. HTML5 as: 3rd party tag, DoubleClick Studio creative, DCM tag or self-contained HTML5 creative – in a single-code snippet. Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Max size: 200KB