Web Advertising: Banner Ads

Web Advertising: Banner Ads

ALERT: This page is under current revision.  Information and links will not all be complete.  Thank you for your patience.

Description:

Banner ads are a clean and cost effective form of web advertising that consist of an image(jpg, png, gif) or of a multimedia object served natively or embedded.  They are available in seven different positions in each of our brands and are all configured for click-thru to your chosen landing page.  The different positions available are as follows:

Available Through These Brands:

ROS Billboard Ad

The Billboard Ad position is run-of-site and is considered a premium position.  This is not a shared position, meaning it will not be rotated or shared by any other ads in the same month. This position can be reserved on its own or through a website takeover campaign.

Requirements:

  • Ad size: 970 x 250px
  • Ad must include 1px width black border to emphasize it is an ad
  • Click through link should be provided with ad
  • Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag. HTML5 as: 3rd party tag, DoubleClick Studio creative, DCM tag or self-contained HTML5 creative – in a single-code snippet. Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Max size: 200KB

ROS Leaderboard Ad

The ROS leaderboard ad is amongst the top performing ad slots available and is a powerful way to market. It is a 728×90 ad placed at the top of all pages through the site.  This position has an availability of up to 3 ads running on random rotation.

Requirements:

  • Ad size: 728 x 90px
  • Click through link should be provided with ad
  • Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag. HTML5 as: 3rd party tag, DoubleClick Studio creative, DCM tag or self-contained HTML5 creative – in a single-code snippet. Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Max size: 200KB

ROS Halfpage Ad

The half page ad is a high performing ad placement in the sidebar of all pages in each of our sites.  This position has an availability of up to 4 ads running on random rotation, unless it is reserved through a website takeover campaign, in which it will be placed in its own unshared ad space.

Requirements:

  • Ad size: 300 x 600px
  • Click through link should be provided with ad
  • Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag. HTML5 as: 3rd party tag, DoubleClick Studio creative, DCM tag or self-contained HTML5 creative – in a single-code snippet. Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Max size: 200KB

ROS Tile Ad

The run-of-site tile ad is a popular ad placement in the sidebar of all pages in each of our sites.  This position has an availability of up to 4 ads running on random rotation.

Requirements:

  • Ad size: 300 x 250px
  • Click through link should be provided with ad
  • Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag. HTML5 as: 3rd party tag, DoubleClick Studio creative, DCM tag or self-contained HTML5 creative – in a single-code snippet. Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Max size: 200KB

ROS Footer Ad

The footer ad is also run-of-site and is priced at a very affordable rate.  This position has an availability of up to 10 ads running on random rotation.

Requirements:

  • Ad size: 375 x 60px
  • Click through link should be provided with ad
  • Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag. HTML5 as: 3rd party tag, DoubleClick Studio creative, DCM tag or self-contained HTML5 creative – in a single-code snippet. Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Max size: 200KB

Article Leaderboard Ad

Article leaderboard ads are inserted into every article at the top of the story. This position has an availability of up to 3 ads running on random rotation.

Requirements:

  • Ad size: 728 x 90px
  • Click through link should be provided with ad
  • Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag. HTML5 as: 3rd party tag, DoubleClick Studio creative, DCM tag or self-contained HTML5 creative – in a single-code snippet. Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Max size: 200KB

Article Tile Ad

Article tile ads are inserted into every article at the top of the story. This position has an availability of up to 4 ads running on random rotation.

Requirements:

  • Ad size: 300 x 250px
  • Click through link should be provided with ad
  • Acceptable Formats: GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag. HTML5 as: 3rd party tag, DoubleClick Studio creative, DCM tag or self-contained HTML5 creative – in a single-code snippet. Ad could include in banner video or social media in rich media versions. Audio off at start and user controls required for “Close X”, Play, Pause, Rewind, and Volume. Max size: 200KB