hen you think of fresh fruit you naturally think of California. This specialized industry is both unique and diverse. From apples to oranges, from nectarines to plums, the fresh fruit industry in California is second-to-none. California Fresh Fruit, the California tree fruit, berry and citrus industry’s number one magazine, is the publication that reaches more tree fruit, berry and citrus producers in California than any other. First published in March 1984, California Fresh Fruit, was the first publication that Dan Malcolm represented and wrote for in 1989, and was later acquired by Malcolm Media in 2012.

All California Fresh Fruit editorial focuses on production practices and news in the California tree fruit, berry and citrus industries. There are no stories that do not relate directly and exclusively to the fresh fruit industry. That is why California fresh fruit growers and PCAs turn first, and some exclusively, to California Fresh Fruit for their tree fruit, berry and citrus industry news and information.