California Fresh Fruit Magazine

California Fresh Fruit Magazine

When you think of fresh fruit you naturally think of California. This specialized industry is both unique and diverse. From apples to oranges, from nectarines to plums, the fresh fruit industry in California is second-to-none. California Fresh Fruit, the California tree fruit, berry and citrus industry’s number one magazine, is the publication that reaches more tree fruit, berry and citrus producers in California than any other. First published in March 1984, California Fresh Fruit, was the rst publication that Dan Malcolm represented and wrote for in 1989, and was later acquired by Malcolm Media in 2012.

All California Fresh Fruit editorial focuses on production practices and news in the California tree fruit, berry and citrus industries. There are no stories that do not relate directly and exclusively to the fresh fruit industry. That is why California fresh fruit growers and PCAs turn first, and some exclusively, to California Fresh Fruit for their tree fruit, berry and citrus industry news and information.

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Circulation Information Verified by BPA Worldwide

Who is reading California Fresh Fruit Magazine?*

Category Total Qualified % Total
Growers 6,497 79.8%
PCAs & Consultants 585 7.2%
Researchers & Educators 143 1.7%
Associations & Commissions 8 0.1%
Others Allied to the Field 992 12.2%
Total Qualified Circulation 8,139 100%

What Are They Growing?*

Berry 328
Citrus 1,836
Pome Fruit 1,065
Stone Fruit 4,784
Tropical 239


Aloe Vera 2
Apples 391
Apricots 365
Avocados 2,001
Blackberries 125
Blueberries 265
Boysenberries 16
Cherries 902
Citrus (Misc) 202
Dates 56
Figs 76
Grapefruit 273
Kiwi 5
Kumquat 38
Lemons 630
Limes 108
Nectarines 386
Olives 710
Oranges 1,054
Peaches 876
Pears 228
Persimmons 303
Plums 6
Pomegranate 252
Pomelos 74
Prunes 31
Quince 10
Stone Fruit (Misc) 118
Tangelos 83
Tangerine 362
Tropical (Misc.) 176

Where Are They?

A Breakdown of total subscribers per California County

Alameda 29
Amador 13
Butte 44
Calaveras 6
Colusa 11
Contra Costa 68
El Dorado 3
Fresno 1,513
Glenn 203
Imperial 19
Kern 283
Kings 201
Lake 41
Lassen 1
Los Angeles 20
Madera 154
Marin 6
Mariposa 1
Mendocino 4
Merced 123
Monterey 117
Napa 106
Nevada 17
Orange 10
Placer 94
Riverside 256
Sacramento 100
San Benito 60
San Bernadino 24
San Diego 1,386
San Francisco 3
San Joaquin 550
San Luis Obispo 303
San Mateo 6
Santa Barbara 252
Santa Clara 74
Santa Cruz 31
Shasta 22
Solano 87
Sonoma 60
Stanislaus 317
Sutter 300
Tehama 186
Tulare 149
Tuolumne 3
Ventura 650
Yolo 117
Yuba 1

Source: California Fresh Fruit May 2014 Circulation

*Since occupations or crop types apply to some recipients more than once, some duplication exists.

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