American Vineyard Magazine

American Vineyard Magazine
American Vineyard, the grape industry’s number one magazine, is the publication that reaches more grape growers in California and the West than any other, as verified by BPA audit. Malcolm Media’s flagship magazine, American Vineyard was established with the company in February 1992. It is requested in writing by its readers more than any other grape-oriented publication, and is the only publication to exclusively serve the grape growing community.

All American Vineyard editorial focuses on grape growing practices and news in the wine, juice, raisin and table grape industries. There are no stories that do not relate directly and exclusively to the grape industry, and it is the only publication that covers the entire grape industry. That is why grape growers turn first, and some exclusively, to American Vineyard for their grape industry news and information.

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Circulation Information Verified by BPA Worldwide

Who is reading American Vineyard Magazine?*

Category Total Qualified % Total
Growers 7,364 76.4%
PCAs & Consultants 782 8.1%
Vintners 997 9.7%
Packers 219 2.3%
Juice Processors 6 0.1%
Researchers & Educators 216 2.2%
Associations & Commissions 52 0.5%
Total Qualified Circulation 9,636 100%

What Are They Growing?**

Grape Crop Total
Growers
1,000+
Acres
500-999
Acres
100-499
Acres
50-99
Acres
21-49
Acres
1-20
Acres
 All Grape Crops 7,364 453 342 1,530 1,274 1,505 2,809
 Wine/Juice Grapes  5,149 359 250 970 625 734 2,211
 Raisin Grapes 2,200 26 54 536 447 500 637
 Table Grapes 908 70 49 167 102 117 403

Where Are They?

A Breakdown of total subscribers per California County

Alameda 64
Alpine 2
Amador 50
Butte 32
Calaveras 29
Colusa 10
Contra Costa 77
Del Norte 0
El Dorado 58
Fresno 2,344
Glenn 9
Humboldt 2
Imperial 2
Inyo 3
Kern 218
Kings 66
Lake 49
Lassen 0
Los Angeles 91
Madera 303
Marin 25
Mariposa 7
Mendocino 213
Merced 110
Monterey 134
 Napa 533
 Nevada 25
Orange 29
 Placer 43
Plumas 0
Riverside 85
Sacramento 102
San Benito 25
San Bernadino 17
San Diego 80
San Francisco 36
San Joaquin 562
San Luis Obispo 600
San Mateo 27
Santa Barbara 110
Santa Clara 109
Santa Cruz 41
Shasta 16
Siskiyou 1
Solano 41
Sonoma 811
Stanislaus 379
Sutter 13
Tehama 8
Trinity 3
Tulare 329
Tuolumne 6
Ventura 35
Yolo 96
Yuba 5

Source: American Vineyard May 2016 Circulation

*Since occupations or grape crop types apply to some recipients more than once, some duplication exists.
**Some growers produce more than one grape type. When individual grape crop totals are combined the total exceeds the total grower circulation.

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