American Vineyard, the grape industry’s number one magazine, is the publication that reaches more grape growers in California and the West than any other, as verified by BPA audit. Malcolm Media’s flagship magazine, American Vineyard was established with the company in February 1992. It is requested in writing by its readers more than any other grape-oriented publication, and is the only publication to exclusively serve the grape growing community.
All American Vineyard editorial focuses on grape growing practices and news in the wine, juice, raisin and table grape industries. There are no stories that do not relate directly and exclusively to the grape industry, and it is the only publication that covers the entire grape industry. That is why grape growers turn first, and some exclusively, to American Vineyard for their grape industry news and information.
Circulation Information Verified by BPA Worldwide
Who is reading American Vineyard Magazine?*
|Category||Total Qualified||% Total|
|PCAs & Consultants||782||8.1%|
|Researchers & Educators||216||2.2%|
|Associations & Commissions||52||0.5%|
|Total Qualified Circulation||9,636||100%|
What Are They Growing?**
|All Grape Crops||7,364||453||342||1,530||1,274||1,505||2,809|
Where Are They?
A Breakdown of total subscribers per California County
|San Luis Obispo||600|
Source: American Vineyard May 2016 Circulation
*Since occupations or grape crop types apply to some recipients more than once, some duplication exists.
**Some growers produce more than one grape type. When individual grape crop totals are combined the total exceeds the total grower circulation.